Targeting & Audiences Topics

In your first campaign, selecting Targeting is the best way to reach people who are interested in your products. While Retargeting is converting leads who showed interest in your products into paying customers and Retention is targeting existing customers with

Targeting templates are predefined audiences built along the sales funnel. Using targeting templates helps you save time and effort in reaching the right audience and optimize ad performance. In this post, you’ll learn how to use targeting templates in NestAds.

In post, you will learn what Default Targeting is and how it works. Let’s dive in! What is Default Targeting?  With Default Targeting, you just need to configure target audience in Ad Group at once and this settings will be

Custom audiences are people who already interacted with or showed interest in your business.  For businesses that have a tight budget, reaching custom audiences is the most suitable to ensure good return on investment.  In this article, you’ll learn how

Lookalike audiences consist of individuals who may have an interest in your business as they share similar traits with your current customers. Targeting lookalike audiences helps you acquire new customers, scale up your customer base and increase return on ad