Email Builder Items

  • 17/08/2023
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Our email builder is a powerful tool that allows you to create stunning email campaigns effortlessly.

We’ve integrated with Unlayer, one of the best editing tools in the world, to provide you with a seamless and intuitive experience. This user guide will walk you through the various email builder items available in NestSend, enabling you to craft engaging and personalized email campaigns. Let’s get started!


The Variables feature allows you to personalize your email content dynamically, making your emails more relevant and engaging for your recipients. Simply click on the variables to copy and paste them into your email template. Here are some of the variables you can use

  • Customer First Name: Address your customers by their first name to add a personal touch.
  • Customer Last Name: Include the last name to create a more personalized experience.
  • Order Count: Show the number of orders a customer has made to highlight their loyalty.
  • Total Spending Amount: Display the total amount a customer has spent to show appreciation.
  • Contact Created On: Show the date the contact was added to your mailing list.
  • Country: Display the recipient’s country for localization purposes.
  • Order Status Page: Provide a link to the order status page for easy tracking.
  • Abandon Checkout Page: Include a link to the checkout page for abandoned cart recovery.
  • Customer Email: Show the recipient’s email address for easy reference.
  • Store Name: Add your store’s name to reinforce brand recognition.
  • Last Order Number: Display the order number of the recipient’s last purchase.
  • Unsubscribe Link: Comply with email regulations by including an unsubscribe link.
  • Insert Product Link: Easily add product links to promote your offerings directly with CTA button


Use the Column item to create visually appealing layouts by adding multiple columns to your email template. Drag and drop the Column item into your template, and then customize the columns’ width and alignment to create the desired layout.


The Text item allows you to add text content to your email. You can customize the font style, size, color, and alignment to match your brand’s identity. Use the Text item to craft compelling messages that resonate with your audience.


The Image item lets you add visual elements to your emails. Upload images from your computer or choose from your media library to enhance your email’s visual appeal. Resize and position images within the template to create a professional and captivating design.


The Menu item enables you to add navigation links to your emails, making it easy for recipients to access different sections of your website directly from the email. Customize the menu items and URLs to guide your audience seamlessly to your desired destinations.


Add eye-catching call-to-action buttons to your emails with the Button item. Customize the button text, color, and link to encourage recipients to take action, such as visiting your website or making a purchase.


For advanced users, the HTML item allows you to insert custom HTML code into your email template. This provides more flexibility and customization options for those familiar with HTML coding.

Congratulations! You now have a comprehensive understanding of the various email builder items available in NestSend. With these powerful tools at your disposal, you can create engaging and personalized email campaigns that drive results for your business.

Need more help?

If you have any further questions or need assistance, feel free to contact us via live or email at [email protected]


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