Abandoned Checkout Email

  • 28/02/2024
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An abandoned checkout email is designed to recover lost sales by reminding customers about the items they left in their shopping cart and encouraging them to complete the purchase. 

This user guide will walk you through step by step to create an abandoned checkout email in NestSend. Let’s get started!

How To Create An Abandoned Checkout Email

Go to Automation Flow > click Create automation flow > select Nurturing & Converting phase


There are 4 templates for this, you can choose the one that is suitable for you most. Select it and click Create now.


You should see a pre-existing automation flow. To edit any element within the flow, simply click on it. A panel on the left will appear, showing you available options. Notice the email element currently lacks content; click on it and then select Manage email content to start creating your email.


Currently, NestSend doesn’t automatically sync abandoned cart items into the email for display. You have two options:

  • Manually add products: Click the Add Products button to include specific items.
  • Use the Abandoned Checkout Page variable: This includes a link to the customer’s abandoned cart, displaying the updated items upon clicking.

Note: Regardless of adjustments made to the cart after the email is sent, the link will always direct them to the most recent version of their cart.


After you have all above settings done, you can now go live the automation flow.

  1. Hit on Save actions button in the bottom right corner. 
  2. Then select Save as draft or Go live 

That’s done! Your abandoned checkout automation flow has been well set and ready to go! 

Need any help?

Feel free to contact us via live chat or email at [email protected]. Our support is happy to assist you!


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