Create ad campaign in NestAds 

Overview 

Ad campaigns are a set of advertisements that focus on a single message. They are intended to meet a specific business goal as well as lead to conversions.

In this guide, we’ll provide you with step-by-step instructions to launch a targeting ad campaign to target new audiences.

Create ad campaign 

Hit Create button on the top right corner of your Campaign dashboard

Depending on your goal, you can choose the most matching campaign type to achieve the effective results. 

• Targeting campaign: Reach new audiences who are really interested in your products. 
• Retargeting campaign: Convert leads who showed interest into paying customers. 
• Retention campaign: Target existing customers with new offers to drive repeat purchase and increase customer lifetime value. 

Step 1: Campaign configuration 

1. Choose the campaign objective

• Reach: Show your ad to the maximum number of people in your target audience.
• Traffic: Increase traffic to an online destination of your choice (e.g: website, app, etc)
• Conversion: Drive people to purchase your product or service.

2. On the Settings section, type your campaign name, and optionally, enable the Campaign budget optimization toggles. 

>> Learn more about Campaign Budget Optimization (CBO) here

3. Set campaign budget. You can choose to set the budget daily or lifetime (all the campaign time

>> Learn more about Campaign Budget here

Step 2: Ad group configuration

• Setting 

1. On the Ad Group Settings section, type your ad group campaign, 
2. Under Placement section, optionally enable/ disable the advanced settings toggles. 
3. Content exclusions (default): By choosing this option, your ads may appear next to more variables of content
   
   Note: Click the Re-estimate button whenever you want to refresh the tool

• Targeting: 

1. Select your ideal audience from Gender, Age, Behavior, and Location targeting. 
2. Use the Audience size tool (Available audience section)  to estimate your reach and ensure it’s not too broad or narrow. 

• Bidding & Optimization

1. Select Frequency cap
2. ​Select a bid strategy. (Lowest Cost is recommended to get the most results for your budget.)

• Budget & Schedule

1. ​Choose a daily budget of more than $20 USD / day.
2. Schedule your campaign or let it run continuously. 

Step 3: Ad configuration

• Ad settings: 

1. Enter ad name: Input what you want to call your ad. This helps you distinguish between ads within your ad group. The ad name is only for your reference and is not part of your ad. 
2. Create your Identity: This has to be consistent with the brand/product/company name of the website or app which is being promoted.
3. Website event: Add any relevant Pixel to track your ad performance data.

• Ad creative: 

1. Ads format will also vary depending on your placement. (As we set the placement here is TikTok as default, the format will be Single video only)
2. Text: This text will appear as part of your ad creative and will be displayed to your audience to clearly tell them what you are promoting
3. URL: Enter the URL of the website you want your ad to drive traffic. This will only be available with certain objectives.
4. Call to Action: Tell your audience what you’d like them to do when they see your ad. For a list of all the available CTAs, see the table below.

• Ad list: You can duplicate/ create up to 20 videos as Ad creatives.

Once done with all settings, hit the Submit button. The created campaign will display on the list below

Still stuck? 

Please contact our support team via live chat or email at [email protected] 

We are happy to help you as soon as possible!