Choose the right ad objective

  • 19/12/2023
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The advertising objective in TikTok ads refers to the specific goal or outcome that an advertiser wants to achieve through their TikTok ad campaign. 
TikTok offers several advertising objectives that advertisers can choose from, depending on their marketing goals and target audience.

In this post, you will learn how to choose the right advertising objective for your TikTok ad campaign. Let’s get started now 

Advertising objectives in NestAds 

No matter which campaign type you choose in NestAds, you can select 1 out of 3 available objectives below

NestAds Campaign Objective

Conversion objective

Conversion objective drive people to purchase your product or service. 

You can use this objective to encourage people to take specific actions on your website, such as having them add items to a cart, view product page, or make a purchase.

Reach objective

Reach objective helps to show your ad to the maximum number of people in your target audience.

It helps you raise awareness for your product/service to larger audiences. With frequency control, you can better manage your ads exposure. 

Traffic objective

The traffic objective is designed to increase traffic to your website, a specific product page, a collection page of the landing page. 

This objective is best for raising audience consideration and seeking more information about your product or service. 

Best Advertising objective for eCommerce business 

If you run an e-commerce business (especially Dropshipping store) and want to get sales from TikTok ads, we recommend using Conversion Objective.  

Need more help?

If you need any help, feel free to contact us via live chat in app or email at [email protected]. Our support team is happy to assist! 


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