Targeting Templates

  • 19/12/2023
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Targeting templates are predefined audiences built along the sales funnel. Using targeting templates helps you save time and effort in reaching the right audience and optimize ad performance.

In this post, you’ll learn how to use targeting templates in NestAds. Let’s get started now! 

How to use targeting templates

  1. Login to NestAds account. If you don’t have account, please create a new one here
  2. Navigate to Targeting > Targeting Templates 
  3. Here you can select audience templates that are categorized into specific stages of the TRR funnel
NestAds Audience targeting templates

List of templates:

  • Targeting:
    • Lookalike audiences: Reach people who are similar to your existing customers.
    • Broad Targeting: Find potential customers without any pre-defined audience conditions.
  • Retargeting:
    • Mid Intent Video Viewers: People who clicked through CTA button on your ads in the last 7 days
    • Broad Video Viewers: All people who viewed your videos in the last 7 days.
    • Regular Video Viewers: People who viewed 25% of your videos in the last 7 days.
    • Video Casuals: People who viewed 50% of your videos in the last 7 days.
    • Video Enthusiasts: People who viewed 75% of your videos in the last 7 days.
    • Video Addicts: People who viewed 100% of your videos in the last 7 days.
    • Web Visitors 0-30: People who visited your website in the last 30 days.
    • Web Visitors 30-180: People who visited your website in the last 30-180 days.
    • High Intent Shoppers: Visitors who initiated checkout on your website in the last 7 days.
    • Potential Shoppers: Visitors who added to cart on your website in the last 7 days.
    • Recent Web Visitors: People who visited your website in the last 7 days.
  • Retention:
    • Recent Customers: Customers who completed payment in the past 0-14 days.
    • Win-back Customers: Customers who completed payment in the past 30-180 days.
    • Customer File targeting: Customers who match your target audience on TikTok from an uploaded file.

Note: Audience configuration can not be edited after you save it. So please double-check your setup before clicking on Save button.

>>> Read more: Default Targeting feature


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