What is NestAds by NestScale ? 

  • 17/04/2024
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Discover all basic things about NestAds – What NestAds is, what you can do with it, and who should use it.  

What is NestAds? 

NestAds is a server-side conversion tracking and attribution platform built exclusively for Shopify stores. 

With powerful data collection & visualization, NestAds helps you stay focused on important metrics that matter and make more informed business decisions. 

It centralizes your ad data from Facebook, Google & TikTok in an intuitive dashboard. No more guesswork for attribution, NestAds pixel tracks first-party data down to the ad level. 

Spend less time organizing data and more time using it to grow your businesses.

What can you do with NestAds? 

All-in-one Dashboard

NestAds centralizes precise attribution data from various advertising channels into a single, user-friendly dashboard. Through comprehensive data collection and visualization, you gain a holistic view of your advertising efforts and their impact on business growth.

   – Seamlessly integrate with Shopify, TikTok, Meta, and Google.

   – Access a unified advertising data dashboard, simplifying your view.

   – Compare ad performance using key metrics and easily customize the metrics table column with desired ones.

   – Understand the detailed customer journey and specific orders generated from all level ad campaigns, and multiple sources (ad clicks, organic search, or direct traffic). 

Precise Ad Tracking and Attribution

NestAds is a server-side tracking tool that helps in collecting and processing first-party data in a privacy-friendly way. By using NestAds’ multi-touch attribution model, you can identify the digital touchpoints and campaigns that generate the most sales with the best return on investment (ROI).

   – Utilize server-side tracking based on first-party data, independent of browser cookies.

   – Navigate through challenges like iOS 17 blockage and Google’s third-party cookie phase-out.

   – Choose from ‘multiple attribution models’ and ‘flexible attribution windows’.

   – Analyze aggregated conversion paths and multiple-touch customer journeys in detail

Uncover Customer Insights

No more guesswork – NestAds enables a deeper understanding of your customers’ insights and their buying behaviors. These insights are valuable for defining customer lifetime value (LTV), identifying top-selling products, and refining your retention strategy.

   – Breakdown audience analysis.

   – Conduct customer cohort analysis.

   – Explore the detailed customer journey.

In-depth Creative Analysis

NestAds’ Creative Analysis feature makes it easy to find the winning creatives. Track the performance of your creatives across different campaigns and compare them based on various metrics.

   – Centralize creatives from TikTok and Facebook in one place.

   – Monitor creative trends and compare key metrics across your creatives.

   – Zoom in on the key metrics of individual creatives and evaluate their performance between campaigns.

   – Filter creatives data by platform, attribution model, time range, and more.

Launch, analyze, and scale winning TikTok ads 

New to TikTok ads? Can’t figure out how to promote your products on TikTok without wasting time and money? 

NestAds provides a variety of useful tools that help your ads convert. 

  • Simple ad creation process: TRR funnel – built exclusively for eCommerce 
  • +30 predefined audience templates 
  • One-click TikTok pixel installer using the TikTok Event API
  • Creative studio: Generate videos with eye-catching badge designs

Who should use NestAds? 

NestAds is best for Shopify owners, marketers, media buyers, and agencies who want to get actionable insights and make informed business decisions based on precise & visualized tracking data.  

Need more help? 

Feel free to contact us via live or email at [email protected]


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