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NestAds Dashboard

The dashboard is the first thing you’ll see when you log in to your NestAds account.

In this post, you’ll discover all the basic things inside NestAds dashboard and how you utilize it effectively. Let’s get started now!

Account Balance

Account balance is the place where you can find

Total spend: Total amount of money you spent on TikTok ads in recent 365 days.
Remaining: Your remaining money will be spent on TikTok ads.

Analytics

In Analytics, you will find some key ad metrics as shown below:

Total cost: Total amount spent on TikTok ads
ROAS: Return on ad spend
Revenue: Total revenue generated from TikTok ads
Website CPP: Cost per purchase
CTR: Click-through rate
CVR: Conversion rate

TRR funnel

TRR funnel includes 3 main types of campaigns based on Targeting, Retargeting, and Retention audience. The audience in each campaign type is distinctive and relevant to different stages of the customer journey from being a cold prospect to a loyal repeat buyer.

Here you can quickly view the ROAS of each campaign type and know which one performs best.

Chart time

This chart illustrates the fluctuation of your total cost and revenue generated from TikTok ads over time. Track the correlation between these 2 metrics time by time.