TikTok Ads Audience Report

The TikTok audience report is an invaluable tool in Business Intelligence – NestAds new feature for businesses using TikTok to promote their brand and products. 

Why TikTok Ads audience report is important?

TikTok audience reports can be a powerful tool for businesses to better understand their audience, optimize their content and marketing strategies, and improve their performance on the platform.

In the TikTok Ads audience report, there are 4 main criteria (Age, Gender, Location, Interests) displayed in the pie chart. In each segment, you can track specific metrics by sorting them out from the drop-down list:

• Total cost:  the total amount of money spent on the TikTok ads for each segment
• Impressions: the total number of times the ad has been displayed on users’ screens within the specified segment 
• Click: the number of times users have clicked on the ad within the specified segment
• Conversions: the number of purchases completed by users after interacting
• CTR: the ratio of clicks to impressions, measures the effectiveness of the ad in generating clicks relative to its exposure
• CVR: the ratio of conversions to clicks, measures the effectiveness of the ad in converting clicks into purchase decision

Let’s explore the TikTok Ads audience report in this article! 

Age

From age criteria, you can check the age distribution of your advertisements and the ratio of different age groups. 

Gender

This feature identifies the gender demographics of your customers to create more targeted and effective campaigns.

Location

From Location, you can see the geographical distribution of your audience, enabling location-specific marketing strategies

Interest

This criterion helps you discover the various interests of your audience to design campaigns that align with their preferences and behaviors.

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