How do NestAds Business Intelligence work? 

  • 27/02/2024
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In this post, you will learn about what Business Intelligence is and how it works. Let’s get started now! 

*Note: Business Intelligence is only available in Pro plan.

What is Business Intelligence in NestAds? 

Business Intelligence is the ultimate report that gives you insights about your store performance and audience. It includes 3 main tabs: 

  • E-commerce tab 
  • TikTok Ads audience tab 
  • Cohort Analysis tab 

How Business Intelligence works 


In the E-Commerce report, you will see your sales performance of your store. You can edit the time range to view data accordingly. 

  • E-commerce line chart: This chart shows the fluctuation and correlation between Revenue and Orders 
  • Revenue: Total amount of money you get from your ordersOrders: Total number of orders you get 
  • Sold product units: Total number of products sold
  • Average order value (AOV): Average price value of total orders
  • Customer retention rate: The number of customers purchase/total customers in a given time period
  • Best-selling products table: Showcase your best-selling products by quantity and by sales
  • Sales by location table: Categorize your sales volume by location 

>>> Read more: E-Commerce Report 

TikTok Ads audience 

TikTok Ads audience report gives you an in-depth view of your audience through some important metrics.  

4 main criterias (Age, Gender, Location, Interests) are displayed in the pie chart. In each criteria, you can track specific metrics by sorting out from the drop down list. 

In Detailed Analytics table, you can see the complete breakdown of all metrics and their correlations: 

  • Age
  • Total cost
  • Impressions 
  • Click
  • Conversions 
  • CTR
  • CVR

>>> Read more: TikTok Ads Audience 


Cohort Analysis 

Cohort analysis helps you analyze your customer behavior patterns and identify valuable customer groups for retention.

With cohort analysis, you can understand how much revenue a new customer will generate over time, and identify how long it takes until customer acquisition cost (CAC) is returned. Please note that the revenue will be synced from Shopify. 

>>> Read more: Cohort Analysis


Need any help?

If you need any help, feel free to contact us via live chat in app or email at [email protected]. Our support team is happy to assist.


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