How do NestAds Business Intelligence work?

In this post, you will learn about what Business Intelligence is and how it works. Let’s get started now!

*Note: Business Intelligence is only available in Pro plan.

What is Business Intelligence in NestAds?

Business Intelligence is the ultimate report that gives you insights about your store performance and audience. It includes 3 main tabs:

E-commerce tab
TikTok Ads audience tab
Cohort Analysis tab

How Business Intelligence works

E-commerce

In the E-Commerce report, you will see your sales performance of your store. You can edit the time range to view data accordingly.

E-commerce line chart: This chart shows the fluctuation and correlation between Revenue and Orders
Revenue: Total amount of money you get from your ordersOrders: Total number of orders you get
Sold product units: Total number of products sold
Average order value (AOV): Average price value of total orders
Customer retention rate: The number of customers purchase/total customers in a given time period
Best-selling products table: Showcase your best-selling products by quantity and by sales
Sales by location table: Categorize your sales volume by location

>>> Read more: E-Commerce Report

TikTok Ads audience

TikTok Ads audience report gives you an in-depth view of your audience through some important metrics.

4 main criterias (Age, Gender, Location, Interests) are displayed in the pie chart. In each criteria, you can track specific metrics by sorting out from the drop down list.

In Detailed Analytics table, you can see the complete breakdown of all metrics and their correlations:

Age
Total cost
Impressions
Click
Conversions
CTR
CVR

>>> Read more: TikTok Ads Audience

Cohort Analysis

Cohort analysis helps you analyze your customer behavior patterns and identify valuable customer groups for retention.

With cohort analysis, you can understand how much revenue a new customer will generate over time, and identify how long it takes until customer acquisition cost (CAC) is returned. Please note that the revenue will be synced from Shopify.

>>> Read more: Cohort Analysis