NestAds Pixel: Performance Report 

In this post, you will learn about NestAds Pixel performance report – How to understand and gain insights from it. Let’s get started now! 

What is NestAds Pixel performance report? 

NestAds Pixel performance report gives you a clear view of how your ads perform and the comparison between ad platforms through some key metrics. With all marketing channels centralized in one place, you can quickly identify which channels are performing well and contributing to your bottom line.

To access the performance report in the NestAds app, navigate to the NestAds Pixel category.

Performance report offers an overview of the performance of your advertising channels and non-paid sources, which you can compare to each other.

P/s: You can view the NestAds data report (columns with logo) after adding UTM parameters tracking to your ads.

>> Read more:

• How to add NestAds tracking parameter in your Facebook Ads
• How to add NestAds tracking parameter in your Tiktok Ads
• How to add NestAds tracking parameter in your Google Ads

The Structure of NestAds Pixel Performance Report 

NestAds performance report includes 2 main sources which are paid channels and non-paid channels. 

Paid sources report

Paid sources reports include all paid ad channels (Tiktok Ads, Facebook Ads, Google Ads)

For example, if you click on TikTok Ads platform, you can see the report of all your TikTok ad campaigns. 

Here is how the TikTok report displays all the campaigns:

*Note: Only conversion campaigns are displayed by default.

From the first row, you can quickly check all the metrics of each campaign:

• Total ad spend: Total amount of money you get from your ad campaigns
• Revenue: Total amount of money you get from ads
• Conversions: the number of purchases completed by users after interacting
• ROAS: Return on ad spend. Calculated as Revenue/Total ad spend.
• Impressions: The number of times ads are displayed
• Visitors: The number of users visiting your site after interacting with ads
• CVR: The ratio of conversions to clicks.

Non-paid sources report

• Organic report

Organic reports offer a detailed breakdown of website traffic originating from non-paid channels. This includes metrics driven by non-ad links in organic search results (Google, Bing, Yahoo…) or on social sites (Facebook, Instagram and Tiktok)

• Direct report

Direct report shows all the orders made by customers who visited your website by either clicking on a saved link or by directly typing your website’s URL into their browser.

• Klaviyo report 

If you’re using Klaviyo for email marketing, you can connect it with NestAds to access detailed reports. 

The Klaviyo report in NestAds provides insights into which orders are attributed to specific campaigns or automated flows within Klaviyo.

>> Learn more: Klaviyo Integration

• Custom source report 

For orders originating from channels not listed in NestAds, you can establish a custom traffic rule to ensure more accurate attribution. 

By setting up UTM tracking for these custom traffic sources, you can generate a report that shows orders attributed to those sources.

>> Learn more: Custom traffic rules

How to filter NestAds performance report

Let’s take a closer look at all settings, columns, and metrics in NestAds Pixel performance report. 

On top of the performance report, you will see some filters, including: 

• Date range 

There are some predefined date ranges for you to select from: Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 60 days, Last 90 days. You can set a custom date range as you want.

Tips: Select a date range that is reasonable for your customer buying journey. 

• Model date (Report by)

Select the date of which action you want to track. There are 2 options for you:

• Event date: The day the customer makes a purchase 
• Click date: The day the customer clicks on an ad 

• Attribution window 

An attribution window is a defined period of time during which events are tracked and attributed to an ad.

At NestAds, you can select an attribution window that is reasonable for your customer journey. There are 6 options: 1 day, 7 days, 14 days, 30 days, 60 days, and 90 days.

• Attribution model

Attribution models determine how order values are attributed across touchpoints. There are 4 options you can choose: Last platform click, First click, Last click and Linear.

In NestAds Pixel performance report, you can view the table column following the Campaign Status or Metrics by clicking the icon Filter beside the Search box:

When the slidebar appears on the left side, as illustrated below, simply tick the boxes to select the filter you wish to apply to your report:

• By Campaign/Ad Group/Ad Status

• By Metrics

• Choose the condition you want and type the value:

1. Is equal
2. Is greater than
3. Is less than

You can use a single metric filter or combine multiple ones. Click Apply Filters to finalize your selection.

How to customize NestAds displayed columns

You can customize the table column including your desired metrics by clicking on the custom symbol on the top right corner.

When the pop-up window appears, as illustrated below, simply tick the boxes to select the metrics you wish to showcase on your report. 

*Note: Total ad spend metric is a default metric and cannot be hidden on your report.

To organize those metrics displays, you can click on the drag-and-drop icon under the Column display section. After that, click on Apply button to complete.

Details of NestAds Pixel performance report

If you want to view the detailed sales performance of a specific campaign, simply click on its name.

For example, if you click on Campaign A from TikTok Ads platforms, you’ll see the list of orders generated from that campaign. Specifically, it shows the Order Number, Created Date, Customer Name, and Order Value.

If you click on a specific order, you can view the list of purchased items and the timeline of all customer interactions before they make that purchase. 

Metrics Details

By NestAds 

Metrics by NestAds (metrics with logo) are collected by NestAds pixel and are outlined in the table below. 

By channels

Metrics by channels are collected by ad platforms and are outlined in the table below. 

Need any help?

Feel free to contact us via in-app live chat or email at [email protected]. Our support team is happy to help.