NestAds Pixel: Performance report 

  • 22/04/2024
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In this post, you will learn about NestAds Pixel performance report – How to read and get insights from it. Let’s get started now! 

What is NestAds Pixel performance report? 

NestAds Pixel performance report gives you a clear view of how your ads perform and the comparison between ad platforms through some key metrics. 

To access the performance report on NestAds app, you can navigate to the NestAds Pixel category after logging in. This category provides a dashboard of key data collected from your ads across various platforms. It offers an overview of the performance of your advertising channels and organic channels, which you can compare to each other.


P/s: You can view the NestAds data report (columns with logo) after adding UTM parameters tracking to your ads.

>> Read more: How to add NestAds tracking parameter in your Facebook Ads

>> Read more: How to add NestAds tracking parameter in your Tiktok Ads

>> Read more: How to add NestAds tracking parameter in your Google Ads

Ads Platform Report

Ads Platform report displays the performance of a specific Ads platform (TikTok, Facebook, and Google). This is useful for tracking and evaluating campaigns from the same source. 

PR_Ad platform

For example, if you click on TikTok Ads platform, you can see the report of all your TikTok ad campaigns. 

*Note: Only conversion campaigns are displayed by default. 

PR_Ad campaign

To view the detailed sales performance of a specific campaign, simply click on its name.

For example, if you click on Campaign A from TikTok Ads platforms, you can see the list of orders generated from campaign A. To be specific, it shows Order number, Created date, Customer name, and Order value. 


If you click on a specific order, you can view the list of purchased items and the timeline of all customer interactions before they make that purchase. 

PR_Order details

Non-paid sources report

  1. Organic report

Organic reports offer a detailed breakdown of website traffic originating from non-paid channels. This includes metrics driven by non-ad links in organic search results (Google, Bing, Yahoo…) or on social sites (Facebook, Instagram and Tiktok)

PR_Organic report
  1. Direct report

Direct report shows all the orders made by customers who visited your website by either clicking on a saved link or by directly typing your website’s URL into their browser.


Details of NestAds Pixel performance report

Let’s take a closer look at all settings, columns, and metrics in NestAds Pixel performance report. 


On top of the performance report, you will see some filters, including: 

  • Date range 

There are some predefined date ranges for you to select from: Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 60 days, Last 90 days. You can set a custom date range as you want.

Tips: Select a date range that is reasonable for your customer buying journey. 

PR_Time frame
  • Model date 

Select the date of which action you want to track. There are 2 options for you:

  • Event date: The day the customer makes a purchase 
  • Click date: The day the customer clicks on an ad 
PR_Report By
  • Attribution window 

An attribution window is a defined period of time during which events are tracked and attributed to an ad.

At NestAds, you can select an attribution window that is reasonable for your customer journey. There are 4 options: 7 days, 14 days, 30 days, and 60 days. 

  • Attribution model

Attribution models determine how order values are attributed across touchpoints. There are 4 options you can choose: Last platform click, First click, Last click and Linear.

PR_Attribution model


In NestAds Pixel performance report, you can customize the table column including your desired metrics by clicking on the custom symbol on the top right corner.


When the pop-up window appears, as illustrated below, simply tick the boxes to select the metrics you wish to showcase on your report. 

*Note: Total ad spend metric is a default metric and cannot be hidden on your report.


To organize those metrics displays, you can click on the drag-and-drop icon under the Column display section. After that, click on Apply button to complete.



By NestAds 

Metrics by NestAds (metrics with logo) are collected by NestAds pixel and are outlined in the table below. 

Metrics nameDescriptions
Revenue NestAds pixel’s reported Revenue
ROASNestAds pixel’s reported Return on ad spend. Calculated as Revenue/Total ad spend.
CPANestAds pixel’s reported Cost Per Acquisition. Calculated as: Total Ad spend/Conversions or Install.
Visitors NestAds pixel’s reported Visitors
Conversions NestAds pixel’s reported Conversions
CVRNestAds pixel’s reported Conversions Rate. Calculated as NestAds pixel’s reported conversions/channel’s reported impressions.
AOVNestAds pixel’s reported Average Order Value
Overlap OrdersNestAds pixel’s reported Overlap Orders (The number of orders generated from a specific platform/campaign)
%overlapNestAds pixel’s reported %overlap (The percentage of an order overlaps between channels)

By channels

Metrics by channels are collected by ad platforms and are outlined in the table below. 

Metrics Descriptions
Total ad spend Channel’s reported Total ad Spend
Revenue Channel’s reported Revenue
ROASChannel’s reported Return on ad spend. Calculated as Revenue/Total ad spend.
CPAChannel’s reported Cost Per Acquisition. Calculated as: Total Ad spend/Conversions or Install.
Impressions Channel’s reported Impressions
Clicks Channel’s reported Clicks
Conversions Channel’s reported Conversions
CVRChannel’s reported Conversions Rate. Calculated as Conversions/Impressions.
CTRChannel’s reported Click Through Rate (All Clicks)
CPCChannel’s reported Cost per Click
CPMChannel’s reported Cost Per Mille (cost per 1000 impressions)

Need any help?

Feel free to contact us via live chat in app or email at [email protected]. Our support team is happy to help. 


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