In this post, you will learn about NestAds Pixel performance report – How to read and get insights from it. Let’s get started now!
What is NestAds Pixel performance report?
NestAds Pixel performance report gives you a clear view of how your ads perform and the comparison between ad platforms through some key metrics.
When logging in NestAds app, you can find the performance report in NestAds Pixel category.
Here is the dashboard of key data that NestAds pixel collected from your ads across multiple platforms.
General report, Platform report, and Campaign report
NestAds Pixel performance report includes 3 main reports:
- General report
- Platform report
- Campaign report
General report is the performance report of pixels in all advertising platforms: TikTok, Facebook and Google. It gives you a big picture of your advertising channels’ performance and the comparison between them.
Platform report displays the ads performance of a specific platform. This is useful for tracking and evaluating campaigns from the same source.
For example, if you click on TikTok Ads platform, you can see the report of all your TikTok ad campaigns.
*Note: Only conversion campaigns are displayed by default.
Campaign report shows the sales performance of a specific campaign.
For example, if you click on Campaign A from TikTok Ads platforms, you can see the list of orders generated from campaign A. To be specific, it shows Order number, Created date, Customer name, and Order value.
If you click on a specific order, you can view the list of purchased items and the timeline of all customer interactions before they make that purchase.
Details of NestAds Pixel performance report
Let’s take a closer look at all settings, columns, and metrics in NestAds Pixel performance report.
On top of the performance report, you will see some filters, including:
- Date range
There are some predefined date ranges for you to select from: Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 60 days, Last 90 days. You can set a custom date range as you want.
Tips: Select a date range that is reasonable for your customer buying journey.
- Model date: Select the date of which action you want to track. There are 2 options for you:
- Event date: The day the customer makes a purchase
- Click date: The day the customer clicks on an ad
- Attribution window
An attribution window is a defined period of time during which events are tracked and attributed to an ad.
At NestAds, you can select an attribution window that is reasonable for your customer journey. There are 4 options: 7 days, 14 days, 30 days, and 60 days.
In NestAds Pixel performance report, there are 5 columns:
- Column 1: This column showcases different information which depends on what specific report you’re viewing:
- Platform (TikTok Ads, Facebook Ads and Google Ads) and Total ad spend
- Ad campaign, Status and Total ad spend
- Column 2: NestAds attribution model
- Column 3: Platform attribution model
- Column 4: Ads performance
- Column 5: Overlap orders
In each column, there are some subcolumns of different metrics. Check out what they are and their meaning.
|Total ad spend||Total spending of specific platform/campaign|
|Revenue||The sum of all order value|
|ROAS||Return on ad spend. Calculated as revenue/ad spend.|
|CPA||The average amount of money you’ve spent on a conversion. Calculated as: Cost/Conversion or Install.|
|Impressions||The number of times your ads were on screen.|
|Visitors||The number of people who browse your website by clicking through ads|
|Clicks||The number of clicks on your ads that led users to your website.|
|Conversions||The number of times your ad achieved an outcome based on the objective and settings you selected.|
|CVR||The percentage of results you achieved out of all the impressions on your ads. Calculated as conversions/impressions.|
|Orders||The number of orders generated from a specific platform/campaign.|
|%overlap||The percentage of an order overlap between channels.|
Need any help?
Feel free to contact us via live chat in app or email at [email protected]. Our support team is happy to help.