TikTok’s Pixel API: everything you need to know

  • 16/11/2023
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Starting from NestAds version 1.3, we’ve enhanced the TikTok Pixel by integrating advanced TikTok Pixel API technologies. This upgrade offers numerous advantages compared to the standard TikTok pixel. Are you familiar with these improvements? Let’s explore the benefits in detail!

What is an Event API?

TikTok’s Events API (TikTok Server-side API) is a secure server-to-server interface that allows advertisers to share the visitors’ actions on their websites directly with TikTok. It works similarly to the Facebook Conversion API.  Unlike the browser-based TikTok pixel, which can be blocked and fail to track, the Events API proves more reliable, capturing 2.5x-3x more events. Why? Because TikTok Conversion API is bullet-proof to any cookie-blocking policies by browsers, ad blockers, and other tracking restrictions. 

Actions like page view, product details page view, add to cart to complete payment can be recorded and sent to your TikTok Ads Manager. 

And while the data flows in, you can increase the accuracy of your campaigns, have a better understanding of your performance and expand your audience in a clear-cut way. 

Reduced costs, advanced matching, enriched data and independence from rapidly evolving privacy requirements – a dream of every marketer! And TikTok Event API has it all among many other advantages under its belt.

Advantages of using the Events API over the standard TikTok Pixel

You have more control over what you share and when you use Events API.

Dynamic product ads, custom targeting, campaign optimization, and attribution can all be powered by events data. The TikTok Events API is a server-to-server (S2S) connection that allows you to send visitor events directly to TikTok from your website or app. Data shared using the Events API is processed in the same way that data shared through the TikTok pixel and TikTok SDK business tools is. Especially, Privacy controls that can be customized: Flexible privacy controls help you change what data you share and when you share it, allowing you to stay compliant with quickly growing standards.

Browser ad blockers aren’t a problem.

Integrate and iterate without client-side limits, such as network connectivity or ad blocker concerns, thanks to its streamlined stability and security. As a result, the following is the maximum event measurement: To gain a unified view of your customer’s journey from page view to purchase, capture more events with higher accuracy across different browsers, apps, and devices.

Adding match keys to all events shared since data can be sent after your customer moves throughout the funnel 

TikTok’s Events API for Web allows you to exchange website visitor events directly from your server. Web server events are associated with a pixel and treated similarly to browser events. Marketing audiences are built through events, which are also utilized to optimize ad distribution and track campaign performance

Useful links:

    1. TikTok events API documentation

    2. How to set up TikTok events API using NestAds


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