Ad Creative Best Practices

Creative ads are important when building out a high-performing website or ad campaign. Don’t worry if you don’t have all the skills to create great ads – just produce ads that capture people’s attention and grab their attention. Creative people try out different ideas and see which works best. 

This is a guide to help you find the best creative for your audience. There are some basic things you can do in order to create attention-grabbing ads that will work well in every campaign. These tips can help you create ads that will get your target audience’s attention.

Tips for best ad creative

• Try using diverse creative in the beginning stages. As a rule of thumb, it is always good to use creatives with big differences when testing. This is especially helpful during the ad group’s exploration stage.
• ​Avoid bulk-adding similar creatives to one ad group. This goes hand-in-hand with the tip above.
• We suggest starting a new ad group with no more than 5 new creatives during the exploration stage. It is also advised to let the ad group pass the learning phase (50 conversions) before adding another batch of creatives.

Tips to optimizing ad creative

• There is no recommendation on how many different creatives should be active at the same time once your ad group is running. However, the limit is 16 per ad group.
• We suggest updating the creative every 7 days at least. It is wise to continuously refresh them to avoid ad fatigue.
• When you want to add new creatives, it is suggested to add them to an existing ad group to extend its lifetime.

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