Create targeting audience

Targeting audiences are people that you will reach and show your ads on TikTok. Targeting the right audience helps to increase your ad performance, drive more traffic, engagement, conversions, and so on. 

In this article, you will learn how to create new targeting audiences in NestAds. Let’s get started now! 

How to create new targeting audiences 

There are 2 ways that you can follow to create new targeting audiences in NestAds. 

Option 1: Create targeting audiences from scratch 

1. Login to your NestAds account. If you don’t have account, please create a new one here. 
2. Navigate to Targeting & Audiences > Click on Create button > Create from scratch 
3. Here you select from creating Custom Audience or Lookalike Audience

• Custom Audience: People who already interacted with or showed interest in your business. 

>>> Learn more about Create Custom Audience 

• Lookalike Audience: People who are likely to be interested in your business because they share similar characteristics to your existing customers.

>>> Learn more about Create Lookalike Audience 

Option 2: Create targeting audiences using audience templates

1. Login to your NestAds account. If you don’t have account, please create a new one here. 
2. Navigate to Targeting Templates 
3. Select from the audience templates that are built along the sales funnel

Note: Audience configuration can not be edited after you save it. So please double-check your setup before clicking on Save button.

Need more help? 

Feel free to contact us via live chat or email at [email protected]. Our support team is happy to assist you!