About TikTok Ads Review

In this post, you will learn all basic things about TikTok Ads review and how to pass it quickly. Let’s get started now!

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What is TikTok Ads Review?

After you submit the ad campaign, TikTok will review your ads to make sure it complies with TikTok Advertising Policy.

Most ads are typically reviewed within 24 hours.

You can check the status of your ad group or ad in the Status column of your account.

Check the meanings of all ad statuses below:

TikTok ads review status

First Level Status	Second Level Status	Meaning
1. Deleted	Campaign deleted	The campaign has been deleted.
	Ad group deleted	The ad group has been deleted.
	Creative deleted	The ad has been deleted.
2. Not delivering	Account in review	The status of the ad account after creating an ad account or modifying an ad account.
	Account not approved	The review of the ad account failed.
	Account penalized	Ad account is disabled due to violation of ads policy.
	Payment unsuccessful or insufficient balance	The account balance is not enough.
	Contract has not taken effect	The contract is not in effect.
	Campaign out of budget	Insufficient budget for the campaign.
	Ad group out of budget	Insufficient budget for the ad group.
	Outside of schedule	The ad has been set the scheduled time, and it hasn’t reached the scheduled time.
	In review	When a new ad is created, the ad will go through the review process first.
	Qualification needed	Relevant qualification is needed.
	Expired	Relevant qualification have expired.
	Disapproved	Relevant qualification is not approved.
	Pixel Unauthorized	Pixel is unauthorized.
	Music copyright missing	Music copyright is not available.
	Edited for review	The review process has been triggered again when edited.
	Not approved	The review failed.
	Not explored	Status only for Automated Creative Optimization, the creative has not been combined successfully.
	Exploring	Status only for Automated Creative Optimization, the combined creative is exploring.
	No creatives	A new campaign or ad group with no creative.
3. Completed	Ad group completed	The schedule time is over and the ad delivery is completed
3. Completed	Ad group terminated	Order withdrawn during flight.
4. Inactive	—	The campaign has been paused, and there is no other status.
	Campaign inactive	The campaign has been paused.
	Ad group deleted	The ad group has been paused.
	Ad inactive	The ad has been paused.
	Low performance	Status only for Automated Creative Optimization, the ad has been paused because of poor performance.
5. Active	—	The ad is delivering (including only partial placements are available for delivering).
	Edited for review	The review process has been triggered again because of re-editing.
	Best performance	Status only for Automated Creative Optimization and the ad performs excellent.
	Good performance	Status only for Automated Creative Optimization and the ad performs well.
6. Closed (Only available for Reach & Frequency ad groups/ads)	No valid ads	The ad group covers either of the following conditions: 1. All creatives are deleted. 2. No creative added.
	Ads disapproved	All creatives are rejected.
	Prepay deduction failed	Insufficient balance.
	Reservation cancelled	Order withdrawn by advertiser before campaign.
	Invalid account status	TikTok Ads Manager account or Business Center account invalid.

Changes that trigger Review process

The following changes In order to trigger a new review process, please make these changes to previously approved ads or ad groups

Targeting (except for age targeting)
Creative (images, ad text, links, videos, etc.)

Check out the table below to view it in detail.

Level	Field	Does the field support editing?	Will editing the field trigger a new review?
Campaign	Buying Type	No	–
	Advertising Objective	No	–
	Campaign Name	Yes	No
	Create Split Test	No	–
	Budget	Yes	No
Ad Group	Ad Group Name	Yes	No
	Promotion Type	No	–
	Placement Type	No	–
	Block List (Pangle)	Yes	Yes
	User Comment	Yes	No
	Video Download	No	–
	Creative Type	No	–
	Targeting (Age/Location/Language)	Yes	Yes
	Budget & Schedule	Yes	No
	Bidding & Optimization	Yes	No
Ad	Video	Yes	Yes
	Image	Yes	Yes
	Display Name	Yes	Yes
	Text	No	–
	URL Link	Yes	Yes
	Deeplink	Yes	Yes
	Call to Action	Yes	No
	Profile Image	Yes	Yes
	Tracking	Yes	Yes

Tips to pass the review process quickly

Make sure your ads are following these tips to ensure a smoother review process:

Ensure language in your ad creative and copy are accepted in your target location(s).
Remove any symbols, incorrect spelling, or gimmicky use of spelling in your ad creative, ad copy, and display name.
Avoid copy or creative which advises users to take actions that aren’t supported on the app, like swiping up to download or displaying a mouse cursor.
Make sure you’re using high-quality media that meets our
image specifications and video specifications.
Make sure that your ad creative and display name are consistent with your landing page.
Ensure that any products featured in an ad are consistent with those shown on your landing page.
Avoid using any elements without required permission in both your ad and your landing page. This includes brands, hashtags, copyrighted media, imitations and replicas. If you have proper authorization, upload your authorization documentation in the Account Settings under Business Verification.
Last but not least, ensure your video ad includes background audio (music or sound) that is clear and coherent. Audio is required for video ads.