About Campaign Budget Optimization

  • 28/02/2023
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Campaign Budget Optimization (CBO) is a feature that allows you to optimize your budget at the campaign level instead of the ad group. This feature will let you apply a single set of budget optimizations to all the ad groups that belong to your campaign rather than setting them up individually.

To create a campaign using Campaign Budget Optimization, you will need to set up your campaign within the following parameters:

  • Advertising Objective: Traffic, Reach and Conversions
  • Scenarios:
    • Bid Strategy: Lowest Cost and Bid Cap
    • Budget Mode: Daily Budget and Lifetime Budget
  • Delivery Type: Standard 
  • Split Test: Not supported 

To enable Campaign Budget Optimization

  1. Create a new campaign. 

2. Select a supported Advertising Objective.

3. Turn on the Campaign Budget Optimization toggle. 

4. Select a Budget; all ad groups in this campaign will share this budget. Choose between Daily and Lifetime.

NestAds campaign budget optimization
NestAds campaign budget optimization

5.​ Under the Bidding & Optimization section, select the Bid Strategy when setting up the first ad group. Choose between Lowest Cost and Bid cap

NestAds ad group bid strategy - lowest cost
NestAds ad group bid strategy - lowest cost

6.​ Under Delivery Type, Standard is the only available option and cannot be changed. 

7.​ Configure the rest of your ad group settings and create your ads. When configuring your ad groups, they should all share the same Optimization Goal.

Still stuck? 

Please contact our support team via live chat or email at [email protected] 

We are happy to help you as soon as possible! 

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