Support NestAds Choose the right ad objective
Your advertising objectives are goals you want to set and meet to help grow your business and engage your audience.
In NestAds, no matter which campaign type you choose, we also offer 3 objectives as below:
Reach objectives help to show your ad to the maximum number of people in your target audience.
Here are some questions that you need to answer by yourself when setting up a campaign with a reach objective:
The traffic objective is designed to increase traffic to an online destination of your choice (e.g: website, app, etc…)
Here are options to consider when setting up a campaign with traffic objectives:
The conversion objectives drive people to purchase your product or service. When you create a campaign using the Conversions objective on TikTok Ads, we will show your ads to people most likely to complete a specific conversion event on your website.
Benefits of conversion objectives:
The conversion advertising objectives enable you to:
When to use Website conversions
You should consider using the Website conversions event if you want people to go to your website or TikTok Instant Page and complete a specific action.
There are many scenarios where you can use Website conversions to achieve your business goals like:
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