Create email campaign

Email campaign is a single email that is sent for a specific marketing purpose. It can be to drive conversions, inform audiences about a new product or service, or simply reach out to individual customers.

Email campaign helps business connect with customers in a more personal way. An email campaign can encourage recipients to engage with your business, take specific actions, and more.

In this post, you will learn how to create & send out an email campaign in NestSend. Let’s get started now! 

How to create an email campaign

1. Login to your NestSend account. If you don’t have account, please create a new one here
2. On the left sidebar, click on Campaigns > click on New campaign 

STEP 1: RECIPIENTS

1. Insert Internal Information

• Campaign name
• Tag(s): Label the campaign as you want to distinguish it from other campaigns.
• Recipients: They are people who will receive your email campaign.

In NestSend, you need to create segment first and then set Recipients by selecting from existing segments.

>>> Learn more about How to create Segment in NestSend

2. Then click on Next step button

STEP 2: Properties

1. Fill in Email Properties

• Sender name: Sender name (also known as from name) is the name displayed in your recipients’ inboxes.
• Subject: Subject is the first text recipients see after your sender name when an email reaches their inbox. 
• Preview text: Email preview text is the one line of text recipients can see before opening an email.
• Reply-to Email Address: Select the email address to receive the customer’s reply.

2. After that, click on Next step button

STEP 3: CONTENT

1. Next, we will edit the email content by choosing the design type. There are 4 types as shown below: 

• Drag and Drop
• Template library
• Text only
• HTML

• Drag and drop: Create your email using our drag and drop editor

• Template Library: Pick one from our library and customize it into your own design

• Text only: Compose a plain text email

• HTML: Build a custom-coded email template with HTML

2. After finishing your email design, click on Review to send button.

Now you can review all important settings of your email campaign before sending it.

You can Send test email to double-check how your email display in reality.

When you completed all the checkpoints, and are ready to send out your email, click on Send/Schedule button.

• Send Now: Send right after going live.
• Schedule: You can set the time for the email to be sent out (Scheduled time will be based on recipients’ local time zones)

E.g: If you set the time as 10 AM, the email will be sent to the recipients in Australia at 10 AM. 9 hours later, the email will land in the inbox of UK recipients at 10 AM in their time. The same applies to recipients in other time zones.

Need more help?

Feel free to contact us via live chat or email at [email protected]. Our support team is happy to assist you!