Automation Flow Report

  • 28/02/2023
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After activating automation flows for a period of time, you’ll want to know how they perform. So in this article, you will learn about How to read Automation flow report in NestSend.

📌Note: Before reading automation flow report, make sure that you have created and activated your automation flows. If you haven’t, please check out the guideline here

How to read automation flow report 

  1. Login to your NestSend account. If you don’t have account, please create a new one here.
  2. Navigate to Analytics > click on Automation flow tab 
  3. Here you will see some important metrics about the performance of your automation flows
  • Total recipients: Total number of customers who received your emails in all automation flows
  • Delivered email: Total number of sent emails in all automation flows
  • Open rate: The rate at which your customers open your emails (the number of individuals opening your email divided by the number of recipients).
  • Click rate: The percentage of people who clicked a link in your email out of the people received it.
Automation Flow Report

The diagram shows you the performance of your all automation flows based on 3 metrics: clicked email, opened email and delivered. 

Please note that the report is showing the data collected within the last 30 days. You can change the time range as you want to view data accordingly. 

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