Automation building blocks

  • 28/02/2023
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An automation flow is created by a sequence of triggers, emails, and other conditions which are called automation building blocks. So in this article, you will learn about automation building blocks and how to use them in NestSend.

Automation building blocks in NestSend 

Automation building blocks in NestSend break down into 2 main types

  • Flow triggers
  • Flow elements 

Flow triggers

Flow trigger is the compulsory condition to activate an automation flow. There’re 2 types of flow triggers that you can select from

  • ACTION: Contacts will enter the automation flow when they take a specific action
    • Someone placed an order
    • Someone abandoned their checkout 
  • SEGMENT: Contacts will enter the automation flow if they are added to specific segments 
Flow Trigger

Flow elements 

Flow elements are actions running in the automation workflow. There’re 4 types of flow elements that you can use in NestSend.

  • Emails: You can select a template email or create a new one using the drag & drop editor
Set up email in NestSend
  • A/B testing conditions: Test two variants of your emails to the same audience. You can modify the variable percentage of A/B testing (It’s 50-50 in default)
A/B testing in NestSend
  • T/F branch conditions: Let you deliver personalized emails based on customer behavior with the precedent emails 

TF branch in NestSend
  • Time delay: Set the delay time before proceeding the next action
Time delay in NestSend

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