Pixels Topics

Attribution Models in NestAds

What is Attribution Model? Attribution model is the type of rule that determines how credit for sales is assigned to touchpoint(s) in the conversion path.  There are many attribution models and they often operate differently for various purposes. Each attribution

NestAds Pixel: Customer Journey

In this article, you will learn about the Customer Journey feature in NestAds app and how it works. Let’s get started now!  What is NestAds Pixel: Customer Journey? Customer journey feature visualizes how each ad platform impacts sales and the

NestAds Pixel: Performance Report 

In this post, you will learn about NestAds Pixel performance report – How to understand and gain insights from it. Let’s get started now!  What is NestAds Pixel performance report?  NestAds Pixel performance report offers a comprehensive view of your

TikTok’s Pixel API: everything you need to know

Starting from NestAds version 1.3, we’ve enhanced the TikTok Pixel by integrating advanced TikTok Pixel API technologies. This upgrade offers numerous advantages compared to the standard TikTok pixel. Are you familiar with these improvements? Let’s explore the benefits in detail!

Add NestAds Tracking Parameter In Your TikTok Ads

NestAds tracking parameter supports the pixel to track accurate TikTok ad performance. You will know which campaign is driving good traffic and sales results.  In this post, you will learn how to add UTM tracking parameters in TikTok Ads. Let’s