Campaign Optimization Checklist & Troubleshooting

  • 01/03/2023
  • 118
  • 0

Optimizing your campaign on NestAds requires some important considerations when creating ads, as well as creative options. Make sure your campaign is optimized and troubleshooting tips can help you out.

Optimization Checklist for your NestAds campaign


  • Leave your campaign budget open and use Daily Budget instead of Lifetime Budget at the ad group level. 
  • Aim for an initial Daily Budget of at least (20 x your target CPA). 
  • When making changes to your ad group budget, allow at least 2 days for the ad group to adjust before making any further changes to the ad group. 

Note: Learn more about budget best practices.

oCPM (Optimized Cost Per Mille)

  • Avoid editing your ad group (budget, targeting, creative,..) until the ad group passes the learning phase. 
  • Keep changes to your ad group budget within a 50% range of the current budget. 


  • Aim for diverse creatives. Try not to add multiple of the same or very similar creatives. 
  • Update your creative at least every 7 days to keep your creatives fresh. 
  • When adding new creatives, add them to an existing ad group to extend its lifetime. 
  • Make sure your creatives meet our video ad specifications and image ad specifications

Note: Learn more about creative best practices.

Troubleshooting for your NestAds campaign

If your ad groups are receiving few or no impressions, check if:

  • Ads are approved. 
  • Ad groups and ads are active. 
  • Ads are scheduled according to your account’s time zone. 
  • The resolution of the video creative is below 640 x 640 pixels. 
  • You have enough funds in your account.  
  • You may be targeting too narrow of an audience. Broaden your targeting to reach more potential users. 
  • If you notice your overall ad group performance is declining, try making adjustments to the targeting, bid, or creative. 

Still stuck? 

Please contact our support team via live chat or email at [email protected] 

We are happy to help you as soon as possible!

Help us improve our Support Center. Was this article helpful?

Featured articles