Track Your Customer Journey

Have you ever wanted to know the touchpoints customers go through before purchasing? It’s important to understand more than just which platform they used to make the purchase. Knowing about customer behavior and insights can help you identify the areas that need improvement, allowing you to focus on specific aspects and make better decisions.

This article will guide you on tracking an order’s detailed customer journey. Let’s get started now! 

How to track Your Customer Journey

Within the Pixel section, the Performance Report allows you to analyze data for specific advertising platforms (e.g., TikTok Ads, Facebook Ads, Google Ads) or non-paid sources (e.g., Organic, Direct). Click on the desired platform/source to view detailed information.

Ad platforms 

1. After selecting a specific platform, please choose your preferred attribution model, attribution window, and report date. This will ensure that your preferred crediting method for the customer journey is reflected in your performance report. Next, click on a specific ad campaign to view orders attributed to that campaign.

*Note: The list of orders attributed to each campaign may vary depending on how you filter the attribution model, attribution window, and report date.

2. Click on a specific order to view the details 

Here you will see the order information and the detailed customer journey (a.k.a order timeline).

Order timeline provides a clear picture of your entire customer journey from the initial interaction to order checkout and everything in between. 

Non-paid sources

1. After selecting a specific non-paid source, please apply filters to the performance report, as done for the ad platforms above. To view the orders associated with a particular organic source, simply click on that source.

2. Click on a specific order to view the details 

This section provides a detailed view of your selected order, followed by a comprehensive breakdown of the customer journey (order timeline).

Order timeline provides a clear picture of your entire customer journey from the initial interaction to order checkout and everything in between.

No more attribution mysteries! We’re your truth serum, helping you see exactly what drives your conversions and make decisions that matter.

Need any help?

Feel free to contact us via live chat in app or email at [email protected]. Our support team is happy to help.