NestAds Pixel: Conversion Paths

  • 19/02/2024
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In this article, you will learn about the Conversion Paths feature in NestAds app and how it works. Let’s get started now! 

What is NestAds Pixel: Conversion Paths?

Conversion paths feature visualizes how each ad platform impacts sales and the correlation between touchpoints in the aggregated customer journey. 

This helps you easily assign every advertising platform into suitable stages of the marketing funnel and streamline relevant ad strategies for each platform.

Conversion Paths feature is currently located under the Pixel section in NestAds app. 

How to use Conversion Paths feature? 

To activate Conversion Paths feature, you need to configure three following settings: 

  • Attribution window: This is a defined period of time during which events are tracked and attributed to an ad. You can select from 7, 14, 30 or 60 attribution window days.
  • First touch: Here you will select the first touchpoint of the conversion path
  • Timerange: Select a suitable period of time for data sorting. 

Depending on your settings above, the conversion paths will showcase data accordingly.

Click:

  • Click 1: Where the customer journey begins (first click)
  • Click 2-5: Counting the journey until the final purchases

Stage:

  • Purchase: Total purchases made in that stage
  • Sales: Total sales in that particular stage
  • AOV: Average order value in that stage 
Nestads_conversion paths

Need any help? 

Feel free to contact us via live chat inside NestAds app or send an email to [email protected]. Our support team is happy to assist! 

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