What is NestAds by NestScale ? 

Discover all the basic things about NestAds – What NestAds is, what you can do with it, and who should use it.  

What is NestAds? 

NestAds is a server-side conversion tracking and attribution platform built exclusively for Shopify stores. 

NestAds gives you a complete view of how each marketing channel — from paid ads and social media to search and beyond — contributes to your sales.

With our server-side tracking pixel, you can eliminate tracking errors caused by iOS 14 restrictions, ad blockers, and cookie limitations. It’s attribution that’s ready for a cookieless future.

• Unified marketing data across all channels, displayed in a visual, customizable dashboard.
• Flexible attribution models and custom traffic rules to reveal top-performing touchpoints.
• Customer journey tracking to identify drop-offs and reallocate budget more effectively.
• Creative-level insights to double down on high-performing ad content.
• One-time setup with dedicated support every step of the way.

What can you do with NestAds? 

All-in-one Dashboard

NestAds centralizes precise attribution data from various advertising channels into a single, user-friendly dashboard. Through comprehensive data collection and visualization, you gain a holistic view of your advertising efforts and their impact on business growth:

•    Seamlessly integrate with Shopify, TikTok Ads, Meta Ads, Google Ads, and Klaviyo.
•    Access a unified advertising data dashboard, simplifying your view.
•    Compare ad performance using key metrics and easily customize the metrics table column with desired ones.
•    Understand the detailed customer journey and specific orders generated from all level ad campaigns, and multiple sources (ad clicks, organic search, or direct traffic). 

Precise Ad Tracking and Attribution

NestAds is a server-side tracking tool that helps in collecting and processing first-party data in a privacy-friendly way.

By using NestAds’ multi-touch attribution model, you can identify the digital touchpoints and campaigns that generate the most sales with the best return on investment (ROI).

•    Utilize server-side tracking based on first-party data, independent of browser cookies.
•    Navigate through challenges like iOS 17 blockage and Google’s third-party cookie phase-out.
•    More attribution views from ‘multiple attribution models’ and ‘flexible attribution windows’.
•    Analyze aggregated conversion paths and multiple-touch customer journeys in detail.
•    Able to set up currency and time zone to better manage metrics and conversion data from multiple stores and ad accounts. 
•    Create your own traffic rules to determine your attribution sources and how the traffic is attributed.

Uncover Customer Insights

No more guesswork – NestAds enables a deeper understanding of your customers’ insights and their buying behaviors.

These insights are valuable for defining customer lifetime value (LTV), identifying top-selling products, and refining your retention strategy.

•    Conduct customer cohort analysis.
•    Explore the detailed customer journey.

In-depth Creative Analysis

NestAds’ Creative Analysis feature makes it easy to find the winning creatives. Track the performance of your creatives across different campaigns and compare them based on various metrics.

•    Centralize creatives from TikTok and Facebook Ads in one place.
•    Monitor creative trends and compare key metrics across your creatives.
•    Zoom in on the key metrics of individual creatives and evaluate their performance between campaigns.
•    Filter creative data by platform, attribution model, time range, and more.

Who should use NestAds? 

NestAds is best for Shopify owners, marketers, media buyers, and agencies who want to get actionable insights and make informed business decisions based on precise & visualized tracking data. 

>>> See more: NestAds pricing plans & how do we charge you?

Need more help? 

Feel free to contact us via live or email at [email protected]. Our support team is happy to assist!