Support NestAds Campaigns What is budget?
Budget is the amount of money you want to spend on displaying your ads. It can help you to keep costs down by managing your own resources. It helps you to control your overall spending for a campaign or ad group, just as a bid strategy helps to control your cost per result.
You can set an overall budget for your campaign, or set individual budgets for your ad sets.
Learn more about Budget Best Practices
For both campaign budget and ad group budget, you can choose whether your budget applies to each day, or over the entire lifetime of the campaign or ad set.
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