UTM Parameter Mapping 

Already tracking UTM parameters in your active campaigns and prefer to keep them instead of switching to NestAds UTM parameters? 

No problem. With the mapping method, you can seamlessly match your existing UTM structure with NestAds’ parameter system.

This ensures you maintain control over your UTM tracking while still benefiting from NestAds’ attribution insights.

In this guide, you’ll learn how to map UTM parameters in NestAds. Let’s dive in.

How to Map UTM Tracking Parameters in NestAds

Mapping UTM parameters in NestAds is a quick and easy process. Follow these steps to set it up for your campaigns across different ad platforms:

Mapping UTM Parameters for Facebook Ads

1. Log into your NestAds account.
2. Go to Settings > Integrations, then click View more in the Facebook section.
3. Navigate to your connected Facebook account and click the Map custom UTM button.
4. A pop-up will appear where you can map UTM parameters for Facebook Ads.

Parameter for source=facebook

This parameter is used to detect traffic coming from Facebook. 

For example: utm_source = facebook

Parameter for Facebook Ad ID

This parameter is used to detect specific ads that bring in the traffic.

For example: utm_adid  

Mapping UTM Parameters for Google Ads

1. Log into your NestAds account.
2. Go to Settings > Integrations, then click View more in the Google section.
3. Navigate to your connected Google account and click the Map custom UTM button.
4. A pop-up will appear where you can map UTM parameters for Google Ads.

Parameter for source=google

This parameter is used to detect traffic coming from Facebook. 

For example: utm_source = google

Parameter for Google Ad ID

This parameter is used to detect specific Google ads that bring in traffic.

For example: utm_adid, ad_id

Parameter for Google Ad Campaign 

This parameter is used to detect specific Google ads that bring in traffic.

For example:  utm_campaign

Mapping UTM Parameters for TikTok Ads

1. Log into your NestAds account.
2. Go to Settings > Integrations, then click View more in the TikTok section.
3. Navigate to your connected TikTok account and click the Map custom UTM button.
4. A pop-up will appear where you can map UTM parameters for TikTok Ads.

Parameter for source=TikTok 

This parameter is used to detect traffic coming from TikTok. 

For example: utm_source = tiktok 

Parameter for TikTok Ad ID

This parameter is used to detect specific ads that bring in the traffic.

For example: utm_id 

Need any help?

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