We’re excited to introduce NestAds 1.9 - a powerful update that gives you even more control, clarity, and customization in how you measure and optimize your marketing performance.

Here’s what’s new:

1. Custom Attribution Model

You asked, we delivered!

Now you can define your own rules for assigning credit across touchpoints - tailor your attribution logic to match your unique buying journey and marketing strategy.

→ Available under the Attribution section.
→ Create, edit, and apply your own custom models with ease.

2. Product Report

Drill deeper into performance at the product level.
Track how each product contributes to revenue and which marketing efforts are driving their sales - all in one view.

→ Find winning products faster
→ Identify high-performing campaigns by SKU

3. UTM Parameter Mapping

Bring full clarity to your campaign data.
Now you can map and manage UTM parameters more flexibly to ensure clean, accurate channel attribution.

→ Standardize your UTMs across platforms
→ Easily troubleshoot traffic source mismatches

4. New User Role: Store Owner

Introducing a new role for Shopify merchants — Store Owner.
This role grants full access and visibility over attribution insights and billing, while keeping your workspace secure and structured.

5. Cohort Analysis Gets Smarter

We’ve enhanced Cohort Analysis with three new customer acquisition metrics:

• NCAC (New Customer Acquisition Cost)
  
• NCAC Payback Period
  
• Break-even Point for NCAC
  

Use these insights to evaluate long-term customer value and optimize acquisition strategies based on true payback windows.

With NestAds 1.9, we're giving you even more power to analyze, customize, and grow.

NestAds 1.8 brings exciting updates to customize your dashboard, flexible reports, and expanded user roles for better team collaboration!

New Features

1. Customizable Dashboard

• Pick and arrange widgets and charts to display the metrics that matter most.
• Visualize data clearly and monitor performance quickly.

2. Enhanced Performance Report

• Select key metrics, set custom date ranges, and save them as personalized views.

3. User Roles: Staff & Read-Only
   • Staff Role: Assign permissions for specific tasks, giving teams the tools they need.
   • Read-Only Role: Allow team members to view data without editing - perfect for secure, collaborative insights.

Explore NestAds 1.8 to get more out of your dashboard, streamline reporting, and manage access smoothly!

We’re excited to introduce NestAds 1.6, packed with new features and enhancements for superior ad tracking and marketing. This version offers deeper insights into the customer journey and customizable options tailored to your business needs.

Key Features

• Customer journey enhancement for detailed tracking
• Accurate and customizable performance reports
• Streamline traffic sources management 
• Flexible pricing plans to suit your business

Additionally, we’ve updated our pricing plans to better accommodate businesses of all sizes, from startups to large corporations.

Dive into NestAds 1.6 today to discover each feature and learn how NestAds can elevate your marketing analytics and drive business growth.

>>> Read more here: NestAds 1.6: Enhanced Customer Journey & Tailored Traffic Rules

Welcome to NestAds 1.5, a game-changing upgrade that enhances performance tracking and analysis capabilities. This version introduces diverse tracking sources, simplifying performance monitoring across metrics. NestAds 1.5 also offers customizable performance reports, catering to specific user needs.

Whether a small business or a corporate giant, NestAds 1.5 is your pathway to elevated analytics. Stay tuned as we explore its features, and witness firsthand how NestAds 1.5 revolutionizes your business analytics journey.

Key Features

• Offer diverse tracking platforms for enhanced insights
• Personalized performance report to suit your need
• Monitoring conversion paths across multiple channels

>>> Read more: NestAds 1.5: Enhanced Tracking & Customizable Reports

NestAds 1.4 has gone live! 

The latest version introduces advanced ad tracking, multiple attribution models, a focus on mapping the customer journey, and more. 

Check out new features & updates that help to supercharge your advertising tracking: 

1. Multiple attribution models

Assess your ad channel impact from various viewpoints by utilizing newly added attribution models, including first-click, last-click, and linear models. This enhancement allows you to choose the model that best fits your marketing goals.

2. Powerful advertising dashboard

NestAds new and improved dashboard provides you with a comprehensive overview of your advertising performance. It gathers ad results across channels in one single tab and combines them all to reveal a blended ROAS and CPA.

3. Aggregated customer journey 

Understanding all the steps leading to a purchase and the impact of touchpoints in the aggregated customer journey. It is helpful to measure cross-channel advertising and wisely allocate your budget.

4. Ad-level analytics for winning creatives

Advanced creative analytics deliver valuable insights into the performance of each creative. Compare and identify winning ads that resonate most effectively with your target audience.

>>> Read more here: NestAds 1.4: Advanced Ad Tracking & Multiple Attribution Models