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Unlock the power of NestAds’ targeting capabilities. Explore default targeting, craft custom audiences, expand with lookalike audiences, define new targeting parameters, and save time with targeting templates.
NestAds Creative Studio —an innovative toolkit designed to elevate your TikTok ad creative. Unleash your imagination, craft engaging content, and captivate your audience, all within this dynamic space.
NestAds lets you analyze accurate data from your advertising campaigns and uncover customer journey insights. Confidently made data-driven decisions to maximize ROAS and drive business growth.
NestAds pixel will track your website visitors’ actions, such as view content, add to cart, initiate checkout, or complete payment.
With the aid of UTM tracking parameters, it can keep track of every ad that leads customers to your website. When they eventually place an order, the NestAds pixel attributes credit back to those ads.
Because the NestAds pixel is a side server tracking mechanism, its data collecting capabilities are not limited by the impacts of IOS 14.
Cohort analysis is a method of analyzing your customers by first separating them into groups, then monitoring how each group engages with your business over time. Typically, cohorts are formed based on when a customer made their initial purchase, resulting in a lifelong association with that cohort.
Furthermore, cohort analysis offers tools to segment your customer base, enhancing your understanding of the lifetime value (LTV) and retention rates within different customer subsets. This segmentation aids in crucial decision-making, including: