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NestAds 1.4 has gone live!
The latest version introduces advanced ad tracking, multiple attribution models, a focus on mapping the customer journey, and more.
Check out new features & updates that help to supercharge your advertising tracking:
Assess your ad channel impact from various viewpoints by utilizing newly added attribution models, including first-click, last-click, and linear models. This enhancement allows you to choose the model that best fits your marketing goals.
NestAds new and improved dashboard provides you with a comprehensive overview of your advertising performance. It gathers ad results across channels in one single tab and combines them all to reveal a blended ROAS and CPA.
Understanding all the steps leading to a purchase and the impact of touchpoints in the aggregated customer journey. It is helpful to measure cross-channel advertising and wisely allocate your budget.
Advanced creative analytics deliver valuable insights into the performance of each creative. Compare and identify winning ads that resonate most effectively with your target audience.
>>> Read more here: NestAds 1.4: Advanced Ad Tracking & Multiple Attribution Models