We’re excited to introduce NestAds 1.9 – a powerful update that gives you even more control, clarity, and customization in how you measure and optimize your marketing performance.

Here’s what’s new:

1. Custom Attribution Model

You asked, we delivered!

Now you can define your own rules for assigning credit across touchpoints – tailor your attribution logic to match your unique buying journey and marketing strategy.

→ Available under the Attribution section.
→ Create, edit, and apply your own custom models with ease.

2. Product Report

Drill deeper into performance at the product level.
Track how each product contributes to revenue and which marketing efforts are driving their sales – all in one view.

→ Find winning products faster
→ Identify high-performing campaigns by SKU

3. UTM Parameter Mapping

Bring full clarity to your campaign data.
Now you can map and manage UTM parameters more flexibly to ensure clean, accurate channel attribution.

→ Standardize your UTMs across platforms
→ Easily troubleshoot traffic source mismatches

4. New User Role: Store Owner

Introducing a new role for Shopify merchants — Store Owner.
This role grants full access and visibility over attribution insights and billing, while keeping your workspace secure and structured.

5. Cohort Analysis Gets Smarter

We’ve enhanced Cohort Analysis with three new customer acquisition metrics:

• NCAC (New Customer Acquisition Cost)
  
• NCAC Payback Period
  
• Break-even Point for NCAC
  

Use these insights to evaluate long-term customer value and optimize acquisition strategies based on true payback windows.

With NestAds 1.9, we’re giving you even more power to analyze, customize, and grow.